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What’s your hook?

I can’t believe BlackBerry is dead! That’s right, as of January 4th, all BlackBerry phones that ran either the original BlackBerry OS or BB10 will stop working!

Unfortunately at the time of writing this blog my daily driver isn’t a BlackBerry as my KEY2 broke but the newer Android versions of BlackBerry still work! Since my contract isn’t up, it was cheaper to get the Samsung Galaxy S20FE rather than a new KEY2. The downside is I don’t have a physical keyboard but this does have better specs as I wait for OnWard Mobility’s new BlackBerry to come out but the point is, I’m a BlackBerry guy through and through.

You see that in a lot of my personal posts and if you have seen my podcast on YouTube, you will see my very first BlackBerry Bold 9900 and a BlackBerry Curve taken apart and in shadow boxes on display in my office.

What does that matter, and why am I talking about that now in this blog? I got you intrigued and curious, didn’t I? Well, I hope so, at least. Trust me, this does get better.

That was my “Hook” for this blog, and hopefully it peaked your interest and will hopefully make you curious about what I have to say here.

When I first heard Russell Brunson’s concept about the “Hook, Story, Offer” I was instantly hooked on the idea….see what I did there. Ok, that was bad, I know. Anyway, it was such a cool way to not only create content but write blogs, use it in a podcast and so much more.

The idea made it easy to write my blogs since I wasn’t a writer, and this concept has stayed with me since the first time I read Dotcom Secrets.

The huge benefit to using this method is the ability to first relate to your audience and tell them something about you, a little story that will tie into the value you want to provide them and then ultimately what offer you have for your audience.

Like I’ve said before in previous blogs, social media is all about being social and the Hook, Story, Offer secret is no different. As an example, I want to touch on something Russell talks about in the book and something I have used as well but instead of his example of an iPhone, I have used my BlackBerry’s in the past.

With everything going on with BlackBerry right now, the chances of me selling you my KEY2 is very slim. (If it wasn’t broken that is). Who wants a phone that has a physical keyboard and a much smaller screen than anything else on the market?

BlackBerry’s just aren’t in demand at all and the market for people wanting a BlackBerry is very slim.

I’m sure a lot of you reading this now are sick of seeing what I used to post about my KEY2, KEYone and all the other BlackBerry’s I’ve had in the past.

The BlackBerry as is, doesn’t have a lot of value and not much to offer a newer audience.

That said, what if I told you that when I sell you my KEY2 I won’t wipe it clean and everything on there is yours along with the actual phone?

Now what if I said I had the contact information for some of the best marketers in the world, including Russell Brunson on my phone and when you buy my phone you have the ability to text them and tell them I referred you. Would you buy it then?

How about if I told you I have thousands of dollars worth of courses on my phone and each and every course is now yours once you buy my KEY2?

Let’s recap, if you buy my KEY2 you have access to some of the best marketers in the world as well as over a thousand dollars worth of marketing and entrepreneur courses that will help you grow and scale your business like never before.

That’s’ still not it, I want to make sure when you buy my KEY2 you have everything you need and I want to make this the most valuable phone you have ever bought.

What if I told you I have a program on there that was developed by Russell and one of his partners Jim Edwards called Funnel Scripts. Funnel Scripts is a copy writing tool that gives you copy for anything you could possibly want. 

If you want to create Facebook Ads, Sales Letters, Podcast interview questions…anything you can think of. All  you have to do is answer a couple questions and this program will give you an entire script that is made just for you. 

That program cost me $797US and can tell you that it paid for itself in a matter of weeks.

So to recap again, if you buy my KEY2 you have access to the best marketers in the world…that’s priceless, you have access to thousands of dollars worth of marketing and entrepreneur courses as well you’ll have the funnel scripts software.

If I stood in front of you and an audience of people and took bids on my KEY2 starting at $1000, would you pay that? How about $2000? $3000? More?

What I did there was make you relate with me and why I love BlackBerry. I took the perceived value of the KEY2 and made it much greater with an irresistible offer and I used the offer stack method. 

That’s a way you can use in just about anything you do in order to post content, blogs, articles, videos…anything. Just keep in mind, you want to follow the 80/20 and provide more value than you do offer. Not everything you do has to have an offer attached to it.

Speaking of offers, if you got some value from this post and want even more value just like it, I want to offer you a free copy of Dotcom Secrets.

Get the value right from the source and the best part is it’s free!

If you want a free copy of Dotcom Secrets, just click below.

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