It’s been a couple weeks since we had to move our clocks back for daylight savings time but that’s not what I want to talk about in this week’s blog.
This week’s blog is all about what times are best to post to your social media platforms.
Very early on when I first started using social media as a way to promote with the Returns for Leukemia Bottle drive, I had no idea about what times to post and didn’t think it mattered. If I had something to say, I would simply post when I thought it was relevant and go about my day.
Last week I talked about how scheduling your posts was a lot better than just posting as something came to mind but when you’re scheduling those posts, knowing when to post is far more important.
Think about it like this…
Last week I used the example of a banner in the back of the room during a networking event. This week I’ll use that same example but what would be better, having the banner there after the event when everyone is gone or at the event when there’s a bunch of people there to see it?
The same thing goes for posting to social media. You’re not on your phone 24 hours a day 7 days a week…right? I hope not. The point being, you’re not looking at Facebook or Instagram all day, everyday.
If you’re like most people, you will open the app for a certain reason, scroll for just a little bit and then move on with your day.
Just about all of the social media platforms knows when you’re online and interacting with certain posts. With that data, a business can easily see when you’re online and see what time is best for you to post so your audience sees it.
Something I talked about last week as well was engaging with your audience shortly after your scheduled post goes out. Doing this when your audience is online gives you a far greater chance for you to get better reach as well as get your audience to come back to engage with you on your new post.
Using analytics, you can see what times and what days your audience is online the most and you can adjust accordingly. This is something I do often for myself as well as for all my clients to make sure our posts are reaching the right audience at the right times.
Is this something you do for your audience as well?
If this is something you would like to learn more about, be sure to book a call and let’s chat!